Catalog Reverse ETL
Catalog Reverse ETL

Catalog Reverse ETL

By Louise de Leyritz from Castor (www.castordoc.com)

As companies engage in operational analytics, operational departments in companies are using data. For this reason, there is a need to distribute data from the warehouse to different cloud applications used by operational teams.

This explains the recent explosion in the past two years of Reverse ETL tools. (internal, open-source, and SaaS). This new trend is not going to stop, and we'd rather bring visibility and structure soon.

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At Castor, we believe the first step to structure the Reverse ETL tools market, is more transparency. For that reason, we put up a list of all the Reverse ETL tools we heard of.

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This list is still exploratory, may contain errors, or lack information. Please reach out to us, if you notice anything wrong: louise@castordoc.com

Get started on Reverse ETL

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In-depth analysis and evolution Read the full breakdown by generation and market analysis of Reverse ETL here.

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Deeper dive into Reverse ETL tools

What does each column in the benchmark below mean?

Reverse ETL Benchmark and Key Features

NameWebsiteClassificationData sourcesn° data sourcesSegmentationmodelingIntegration with dbtCustom API connectorRefresh frequencyIncremental updatesIntegrationsObservabilitySecurity
Hightouch 🇺🇸
Reverse ETL only
data warehousespreadsheetsdatabase
11
No-codeSQL
Yes
Near real timeEvents basedAPI
60
alert when sync failssync historical log
Data stays in your warehouse Version controlGDPR compliantHIPAA compliantSOC2 compliantCCPA compliantData governance
Census 🇺🇸
Reverse ETL only
data warehousedatabase
6
SQLno-code coming soon
Yes
Near real timeEvents basedAPI
43
sync historical logalert when sync fails
Data stays in your warehouse GDPR compliantCCPA compliantVersion controlSOC2 compliant
Octolis 🇫🇷
Reverse ETL only
data warehousespreadsheetsdatabase
No-codeSQL
Nocoming soon
1 minAPINear real timeEvents based
30
alert when sync failssync historical log
GDPR compliantData stays in your warehouse
Grouparoo 🇺🇸
Reverse ETL only
data warehousedatabasespreadsheetsCloud applications
9
SQL
No
Near real time
18
alert when sync failssync historical log
GDPR compliantData stays in your warehouse
Polytomic 🇺🇸
Reverse ETL part of a larger offering
data warehousespreadsheetsdatabasehttp APICloud applications
15
No-codeSQL
Yes
Near real timeAPIEvents based
22
alert when sync failssync historical log
GDPR compliantSOC2 compliantData stays in your warehouse HIPAA compliantCCPA compliantPCI compliantOn-premise deployment available
Rudderstack 🇺🇸
Reverse ETL part of a larger offering
data warehousespreadsheetsdatabaseCRM
34
SQL
No
Near real time
84
Data stays in your warehouse
Workato 🇺🇸
Reverse ETL part of a larger offeringIpaas
data warehousedatabasespreadsheetsCloud applications
600
SQLNo-code
No
Near real time
1000
PCI compliantSOC2 compliant
Omnata 🇦🇺
Reverse ETL part of a larger offeringEmerging solution
data warehouse
1
SQL
dbt packages
Near real timeEvents based
3
sync historical log
APPS compliantGDPR compliantData stays in your warehouse

Additional comparisons and benchmark resources