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Growth Marketing

🐻 Who we are 🐻

Castor automates, crowdsources and prioritizes data documentation for companies. Our product is plug-and-play, fun to use, and collaborative. It automates painful documentation tasks. By doing so, we enable every employee to find, understand, and consume data assets.

Created in 2020, by four data lovers who all experienced firsthand the pain of exploring data, Castor is already running in leading unicorns such as Canva, BackMarket, Gorgias, Stuart, ManoMano, Vestiaire Collective, or Sendinblue.

We have a bold vision to improve our product. To support it, we raised a 2.5m€ Seed round from Frst and accomplished Business Angels (founders of Dataiku, Zenly, Vestiaire Collective, etc).

👨‍💻 About the role 👩‍💻

We are looking for a Head of Marketing. What You'll Do:

  • Growth Marketing/Demand gen: Generate leads, develop the attribution model, and use product-led growth (PLG) techniques to optimize the funnel. Own the marketing tech stack and marketing website.
  • Product marketing: Communicate Castor and its benefits to our audience. Own product launches, pricing and packaging, messaging and positioning, and competitive intelligence.
  • Content marketing: Own the content strategy to drive acquisition and engagement for Castor. Ensure all our content is optimized for search engines (SEO). Develop messaging and positioning for Castor. Create positioning guides, messaging pillars, solution briefs, and other enablement materials.

Growth Perspective:

  • Recruit a team of 3-5 people in 12 months

🏄 Are we a good fit? 🏇

We are looking for you because you have:

  • 5+ years of experience in B2B and Data Marketing
  • Obsessive about understanding our customers and their challenges.
  • Experience in content marketing, content writing or community management at a SaaS/Data company
  • Able to prioritize ruthlessly. You possess the ability to work on multiple projects while focusing the right level of effort on each.
  • Excellent written English including good spelling and grammar in addition to outstanding proof-reading skills
  • Excellent communication skills and strategic thinker who is comfortable in a fast-paced, always-on, highly ambiguous start-up environment
  • Experience meeting multiple objectives in an entrepreneurial environment with little supervision

We offer employees a stimulating environment to focus on their work through:

  • Competitive compensation packages, along with equity
  • Flexible and remote-friendly work environment
  • The best health insurance with Alan Blue entirely free for you and your family
  • Do tell us what you need