Head of Demand Generation

🐻 Who we are 🐻

Castor is a metadata management platform that helps companies leverage data at scale. We help people find, understand and use data, regardless of their skillset. Our product is plug-and-play, automated, and collaborative. It makes the painful documentation task, feel like a breeze.

Created in 2020, by four data lovers who experienced firsthand the pain of exploring data, Castor is already running in leading unicorns such as Canva, Deliveroo, BackMarket, Gorgias, Stuart, ManoMano, Vestiaire Collective, or Sendinblue.

We have a bold vision to improve our product. To support it, we raised a 2.5m€ Seed round from Frst and accomplished Business Angels (founders of Dataiku, Zenly, Vestiaire Collective, etc).

👨‍💻 About the role 👩‍💻

We are looking for our Head of Demand Generation. Working hand in hand with the Head of Marketing, you will own pipeline generation. The purpose of this role is to build the foundations for future growth: find scalable revenue streams and growth opportunities, and build reliable/predictable growth strategies.


Metrics you’ll own

  • Sales Qualified Pipeline Generation
  • Conversion at each step of the marketing funnel

Areas of ownership

  • Drive demand: test and execute on whatever makes sense to build sales qualified pipeline: webinars, gated content, events, ABM, ProductHunt, etc. Execute highly targeted multi-touch, multi-channel campaigns that span from lead generation to sales opportunity. 
  • Growth Marketing: work hand in hand with the Head of Marketing. Develop the attribution model, and use product-led growth (PLG) techniques to optimize the funnel.
  • Explore new channels: pair with product marketing to identify and explore new verticals, new personas, and new propositions. You will always be testing new playbooks. Develop hypotheses to expand our marketing channels (ads, SEO, email, content, community)
  • Nurture Leads: develop target account lists and own lead segmentation. Build and scale email nurture / re-engage programs in Hubspot to drive responses and push qualified leads further down the funnel for conversion.

🏄 Are we a good fit? 🏇

We are looking for you because you have:

  • 5+ years of experience in B2B demand gen
  • You are results-driven. The latest ABM targeting technology or Dungeons and Dragons and Data event invite? Yes. If it drives demand, it’s on the table.
  • You are collaborative. You’ll partner with growth, ABM, content, events, sales, BD, and ops to transform strategies into results. You’ll educate the broader organization on what works and most importantly, why it works.
  • You are able to prioritize ruthlessly. You possess the ability to work on multiple projects while focusing the right level of effort on each.
  • Excellent written English including good spelling and grammar in addition to outstanding proof-reading skills
  • Excellent communication skills and strategic thinker who is comfortable in a fast-paced, always-on, highly ambiguous start-up environment
  • Experience meeting multiple objectives in an entrepreneurial environment with little supervision

We offer employees a stimulating environment to focus on their work through:

  • Competitive compensation packages, along with equity
  • Flexible and remote-friendly work environment
  • Unlimited PTO
  • Opportunities to grow within the company across all departments
  • Parental leave

Start date

→ Yesterday

How to Apply

Send an email with your Linkedin profile or CV to: xavier@castordoc.com